Daddy Yankee arrives at the week of his tribute with a new album. La Postal came out on Oct. 30 with 15 songs and, a year after Lamento en Baile, his Christian album, goes back to mixing reggaeton, Afro-Caribbean rhythms and Latin pop. On Wednesday, Nov. 11, the Latin Recording Academy honors him as Person of the Year in Las Vegas, and on Thursday, Nov. 12, he is among the artists announced to perform at the Latin Grammys, according to Metro.

Fifteen postcards about love

The concept is in the title: each song works as a message sent from a different place in his life, and the subject is love in several forms, for a partner, for family and for the music that shaped him. He produced much of the album himself. Luny Tunes, key producers in the history of reggaeton, also worked on it, as did his son, Jeremy Ayala González.

The first single was "BOTZ," short for "Bésame Otra Vez" ("Kiss Me Again"). He wrote it with Keityn, according to El Nuevo Día, and this week it is No. 13 on Billboard's Latin Rhythm Airplay chart, up two spots. The guests are Myke Towers on "Se Va," Cardi B on "Cosita," Danny Ocean on "Alfombra Voladora," Diljit Dosanjh on "Pokito," Bizarrap on "Pa' Que Llorar" and De La Rose on "Enawo."

POKITO: reggaeton meets Punjabi music

The song that has traveled furthest is the least predictable one. Diljit Dosanjh, a Punjabi music star, flew to Puerto Rico to record it in person, and the video, directed by Stillz, was shot on the island. "I always believed that Punjabi music and reggaeton would make for a great marriage," Daddy Yankee said.

In its first week, ending Nov. 5, the track debuted at No. 3 on YouTube's global songs chart with 36.1 million views, and the video entered the videos chart at No. 1. It was No. 1 in the U.K. and Australia and No. 6 in the United States. India accounted for 11.8 million views, nearly one in three and about five times the 2.5 million from the U.S. Puerto Rico and Mexico are not in those country figures. The reading is ours: this album's new audience is not where you would usually look for a reggaeton artist.

COSITA, with Cardi B

Less has been published about "Cosita," but people are already buying it. On Nov. 9, on the iTunes U.S. Latin songs chart, "Pokito" was No. 1 and "Cosita" No. 10.

A launch made in San Juan

The album arrived with two videos, 13 visualizers and a 26-episode microdrama streamed live on YouTube from San Juan and projected onto the Cuartel de Ballajá in Old San Juan. In Mexico City and New York, pop-ups let people write love postcards to send to family and friends.

What's next this week

At the Latin Grammys he competes with his Bizarrap session, nominated for Best Urban Performance and Best Urban Song, and Bizarrap turns up again on this album. Here's how to watch. "POKITO," "COSITA" and "BOTZ" are already playing on Yakaleo.

Photo: Daddy Yankee in concert. Chrishonduras, via Wikimedia Commons (CC BY-SA 4.0); cropped.